Thruline Strategy
For business owners who've tried DIY content and still don't sound like one business. In three weeks: a voice, a plan, and a month of content ready to post.Find out if we're right for you.
You've tried. It didn't stick.
Not because content doesn't work for your business.
Because nobody ever decided what it sounds like, so every post starts from zero.
the diy month
You posted every day for a month, then stopped. It just wasn't worth the hours it took.
A cheap hire
You paid someone to take it off your plate, then spent longer fixing their work.
nothing matches
Website, emails and socials read like 3 different businesses and customers notice.
About me
I'm Abdul. Nine years in content marketing and brand strategy, including in-house, agency, government and regulated healthcare.Before that, thirteen years as a published writer and performer. Building an audience from nothing is the same job as this one (with worse pay).I don't churn out posts. I work out what your business should say, then build enough of it that you can keep going without me.
What i do
One offer. Three weeks. Everything you need to sound like one business.
The content foundation build
The thinking
One voice guide
Two customer personas
Three content pillars
The decisions that stop you starting from a blank page every week.
The plan
A four-week content calendar for one platform.
A production schedule you keep using after we're done.
The content
Two videos.
Six static or carousels.
Your website's home page and one email, rewritten in your tone of voice.
how it works
week 1
Discover
A 60 to 90 minute call, then I go through your existing content and analytics. You get the voice guide, personas and pillars.
week 2
plan
I build your content calendar and production schedule, and rewrite your website page and email in the new voice.
week 3
content
I produce all eight posts, you review, and I amend. You finish with everything ready to post and a plan for what comes next.
What I need from you
Logo, brand colours and assets (video or imagery).
Access to analytics or recent content performance reports.
One person who can approve work.
Feedback on drafts within 3 business days.
What it costs
The content foundation build
$4,500
+GST
Quoted once, invoiced in two payments.
The thinking, the plan, and a month of content.
No surprise charges at the end.
Not included: posting and scheduling, ad management, filming or photography, extra website pages, or a second platform. Any of those can be quoted separately if you want them.Make sure we're a good fit.
Still unsure?
A 20 minute call, no charge. You tell me what you've tried, I tell you whether the Content Foundation Build would fix it. If it wouldn't, I'll say so and try to point you in the right direction.
Can't find a time that works? Email me [email protected] and we'll sort something out.